In order for customers to find your products on Amazon, it’s important to provide Search Terms they might use when searching for what they want to buy.

        

Amazon limits the length of the Search Terms attribute to less than 250 bytes. The Search Terms limit applies to newly-registered as well as existing ASINs.

                          

Tips for optimizing your Search Terms: 

  • Stay under length limit.
  • Include synonyms.
  • Include spelling variations, no need for misspellings.
  • Include abbreviations and alternate names.          
  • You can use all lower case.         
  • You don’t need punctuation, such as: ";", ":", "-".        
  • Separate words with spaces.     
  • Don’t repeat words within the Search Terms field.      
  • Don’t include your brand or other brand names in Search Terms.
  • Don’t include ASINs in Search Terms.
  • No need for stop words such as “a,” “an,” “and,” “by,” “for,” “of,” “the,” “with,” and so on.     
  • Use singular or plural, no need for both.     
  • No temporary statements such as “new,” or “on sale now.”       
  • Don’t use subjective claims, such as “best,” “cheapest,” “amazing,” and so on.     
  • Don’t add abusive or offensive terms. 

                                   

Example

                             

Good Search Terms                                 

cutting chopping board butcher block bamboo wood wooden large                                    hybrid polypropylene food grade plastic non slip kitchen dual                                    sided surface anti microbial natural bpa                                     stain scar resistant eco friendly drip groove

               


Superfluous Words

              

We advise that you don't include the following types of words in your search terms:


CategoryWords to avoid
Stop Words:a, also, an, and, any, are, as, at, be, because, been, but, by, for, from, in, into, is, of, on, or, so, some, such, the, was, were, with
Temporary Words:available now, brand new, current, discounted, just launched, last chance, last minute, latest, limited time, new, on sale, this week (month, year etc.), today
Subjective Words:amazing, best, cheap, cheapest, effective, fastest, good deal, least, most, popular, trending

               

                                        

To add Search Terms:

           

  1. On the Inventory tab, click Manage Inventory.         
  2. Click Edit, which is to the right of each product listed. 
  3. On the page that opens, click the Keywords tab and enter your keywords in the Search Terms box.         

              

Learn more about how to optimize listings for search.

        

Note: Amazon reserves the right to not use all supplied keywords for retrieving products. Reasons for not using all keywords can include, but are not limited to, search computational efficiency, potential manipulation of Search results, irrelevant Search Terms, and offensive or illegal terms.