Sponsored Products is a cost-per-click advertising solution that enables you to promote the products you sell with ads that may appear in highly visible placements on Amazon.
You select your products to advertise and choose keywords or product attributes to target, or let Amazon's systems target relevant keywords automatically. You control how much you want to spend on your bids and budgets and can measure your ads' performance.
The ads serve both on desktop and mobile browsers as well as on the Amazon mobile app. When customers click your ad, they are taken to the advertised product’s detail page.
Amazon will only display your product ads when your product is in the Buy Box at the time the customer views the ad. Learn more about how the Buy Box works
To participate in Sponsored Products, you must meet certain eligibility requirements. For more information, go to Sponsored Products eligibility requirements.
To get started, Create a Sponsored Products campaign.