Our trainer reveals how to help sell more of your products and build your Brand with ongoing content creation and posting on social media. What is content, where, when how and how much to post and more… As well as balancing content and sales promotions. Plus where to get content ideas on sites such as Buzzsumo, Google alerts, Gogle news, Feedly and Scoop.it and tracking the results of your posts.
Session #1: Your Ongoing Marketing Plan.
Session #2: Putting My Product Everywhere
Session #3: Social Media For Amazon Sellers
Why use Content to Sell Your Products
| It’s free advertising (although you may decide to promote some of your content at times) | |
| You establish product credibility | |
| It allows you to promote your brand without “selling” anything | |
| It allows you to continually build a bigger email list | |
| It forces you to educate yourself about your market | |
| Bonus Tip: Check out our interview with successful member Anne Ferris to hear how she used Youtube videos to help launch her product! It’s in the “Supplementary Lessons and Calls” module. |
When, Where, How and How Much
| But quality content as often as you can is best! | |
You already have your social channels set up:
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How do you know how often to post content? There is no perfect answer for all markets, but here are some good guidelines:
| Facebook: 1 x per day | |
| Twitter: 3 x per day | |
| Email: 1 x per week (except during a promotion) | |
| Instagram: 1 x per day | |
| Pinterest: 3 x per day | |
| Youtube: 1 x per week |
What kinds of content:
| Whatever you post, it must be relevant to your type of customers | |
| Helpful tips related to your market – Does not have to be about your product | |
| Feel-good stories (news, videos, photos, memes. etc.) | |
| General news and other people’s content | |
| Positive product reviews from Amazon | |
| Photos of people using your product (use contests/offers) | |
| Email list and offer free product for first 5 people to send picture | |
| Exciting company updates (new product, top ranking on Amazon, # of reviews, other milestones) |
Need Content Ideas?
| Check out your competition’s social media pages | |
| Sign up for your competition’s email list | |
| Use the following sites that show you what’s trending: | |
| Buzzsumo (free or paid) | |
| Google Alerts (free) | |
| Google News (free) | |
| Feedly (free or paid) | |
| Scoop.it (free or paid) |
When, Where, How and How Much
| Quick review of content marketing frequency: | |
| Daily: Facebook (1), Twitter (3), Instagram (1), Pinterest (3) | |
| Weekly: Email (1), Youtube (1) | |
| Each days content for each channel does not have to be unique – can be the same | |
| Content just shared across all media channels | |
| Feel free to link you content across channels | |
| For example, your tweet can reference your FB post, and your FB post can be a link to a Youtube video you had posted earlier. | |
| Tip – Facebook and email can be planned out well in advance and set to automatically go out on schedule |
Tracking Your Results
| Engagement – the easiest method for tracking, but doesn’t necessarily result in sales | |
| Likes, interactions, shares, retweets, pins, tweets, etc | |
| Followers – a steadily growing following is also a good measure of performance | |
| Track these numbers weekly in your performance checklist | |
| Coupons and Emails – use landing pages for your promotional posts and offer limited-time coupons. Helps build your list, builds sales and allows you to track results | |
| Bonus tip: If you are able, set up an Amazon Associate Account and use a different tracking id for each social media account | |
| Important: You cannot use associates links in any paid advertisements, so don’t use them in any “boosted/promoted” posts |