In this training we discuss how to list your product onto Amazon. The steps to take plus includes a PDF going through the actions you need to take.
How to create a product listing
Amazon FBA Product Listing Checklist
When creating a product listing, keep the following instructions in mind:
- Include your brand name, main keyword, pack size (if applicable), and primary product features in the title
- The listing title should sound natural
- Try to keep the title under 150 characters
- Avoid using claim or promotional words like guarantee, warranty, free shipping in the listing
- Try to keep the bullet points under 250 characters
- Clearly specify product specifications and dimensions when writing the product description
- Be very careful not to accidentally misguide your customers by including features or benefits that the product doesn’t include
- Avoid using one keyword multiple times
- Don’t stuff keywords into your listing
- Use HTML codes to format your listing
- Fill the backend fields appropriately
- Provide high-quality images
- Include 1x main image, 1x infographic image, 1x lifestyle image, 1x 3D image, 1x before-after image, 1x instructions image
- Use a white background for the main image
- Don’t use claim or promo words on the images
