Our Trainer discusses 'Unified' Amazon marketplaces. Generally, you need a separate seller account (individual) for every country (marketplace). There is an an exception of 2 groups of "Unified" accounts for some North America or Europe locations.
A 'Unified' Amazon Account allows sellers to easily switch in Seller Central between countries to list products and manage orders in multiple marketplaces. You have the option to list in one, some or all the available marketplaces that are unified. Unified marketplace selling can be complex, however a great way to scale & expand your business … once your product is succesfuly selling & if you have enough profit margin in your product. Product pricing is managed separately in each marketplace. We recommend concentrating on mastering one Amazon Marketplace at a time.
Amazon currently offers the below two groups of Unified Marketplaces. There is one monthly Professional selling plan fee for each unified marketplace based on whichever website you applied within. Example: if you opened your account under the USA website "Amazon.com" then the monthly fee will align to the Amazon USA monthly fee. Selling across multiple marketplaces within a unified account is generally considered a intermediate to advanced level skillset.
North America Unfied includes:
- Amazon.com – United States
- Amazon.com.mx – Mexico
- Amazon.ca – Canada
Europe Unified includes:
- Amazon.de – Germany
- Amazon.co.uk – United Kingdom
- Amazon.fr – France
- Amazon.it – Italy
- Amazon.es – Spain
Often Amazon automatically opens your account as a “Unified” account when you try to open 1 marketplace in any of these countries. Don’t worry if this has happened and you can see the other countries in Seller Central. There is no additional cost, if you are not using the other countries, as there is only one monthly plan fee. The fees become a bit more complex at a product level if enabling international shipping and there may be extra taxes custom charges
There are two options for inventory Management within a unified account.
- Option 1 Global SKU - For FBM only
- Option 2 Marketplace Specific SKU - For FBA or FBM
