Any business owner or experienced Amazon seller knows the importance of keeping a careful eye on business operations and competitor progress. Amazon’s listing algorithm constantly evolves and so does your competitors’ efforts to fine-tune their listings to advance in the rankings. If you want to stay at the top, you need to be fluid and adaptable.


That’s why this section covers the best post-launch practices you need to execute.


Note: If you have an 'Individual' Amazon plan instead of a 'Professional' Amazon plan your advertising and options to review post launch will be very limited.


Daily, Weekly, and Monthly checks

  • We recommend you start off considering a quick daily check post launch for 2 - 4 weeks. This is particularly important if your target market is price sensitive as you may wish to add a big discount for launch to get some sales & reviews started.
  • After your first few weeks or month you may be seeing enough momentum to move to a weekly check
  • Usually by the end of your 2nd or 3rd month moving to a monthly review is a good idea to keep on top of your product.

Business and Inventory Health Checks (Daily, Weekly, and Monthly)

  • Revenue and net margin: As a seller, knowing exactly how much your business is worth and where your money goes is key to making the right decisions.
  • ACOS (Advertising Cost of Sale): Gives you an accurate breakdown of organic and inorganic sales i.e. those resulting from paid advertising so you can adjust your marketing strategy accordingly.
  • Inventory levels and projections: It's crucial to know when you're going to run out of inventory so can you reorder at the right time. Maintaining steady inventory levels prevents costly mistakes from happening. Also, keep an eye on your returns as too many will negatively impact your account.

Product Listing Checks (Daily, Weekly, and Monthly)

  • Reviews: Knowing what your customers think of your product and meeting their needs builds trust and increases sales.
  • Main Keyword King Trends: Are your keywords trending up or down? Knowing your customers' search tendencies lets you adjust your keywords on the fly to account for any shifts in purchasing habits.
  • BSR (Best Sellers Rank): Check in on your BSR at least twice a week to check up on previously made adjustments and always be willing to change direction when the data tells you to.
  • Business Reports: These come straight from Amazon, meaning you have the EXACT amount of page views, impressions, and conversion rate.