In this comprehensive video, we dive deep into various platforms where you can launch your products after Amazon, along with effective marketing strategies to boost your sales. From eBay to Shopify, and social media marketing to influencer collaborations, we cover it all. Watch now to get a thorough understanding of how to expand your product reach and drive success beyond Amazon!
Additional Platforms to Launch Your Product
- eBay: Utilize its auction-centric and fixed-price listings, especially for home decor, tech, and fashion items.
- Kogan: Target electronics and homewares with competitive pricing strategies.
- MyDeal: Perfect for selling bulky items like furniture, with flexible fees and financial support.
- Catch: Capitalize on daily deals and a broad product range, with strong support for new vendors.
- Gumtree: Australia's popular classified ads site for selling various products, particularly second-hand items.
- Etsy: Ideal for unique, handmade, or vintage items.
- Facebook Marketplace: Tap into a vast local audience for all types of products.
- Shopify: Create your own online store for complete control over branding and customer experience.
- WooCommerce: Build an online store on your WordPress site.
- Woolworths: List your products on their online marketplace, especially if you sell groceries or related items.
- Coles Online: Another excellent platform for grocery-related products.
Additional Strategies to Drive Sales and Traffic
- Influencer Marketing:
- Instagram Influencers: Partner with influencers to promote your products through posts, stories, and giveaways.
- YouTube Influencers: Collaborate with YouTubers who do unboxing videos and product reviews./li>
- TikTok Influencers: Leverage the popularity of TikTok for short, engaging promotional videos.
- Content Marketing:
- Blogging: Write informative blog posts related to your product niche.
- Guest Blogging: Contribute to popular blogs in your industry to reach a broader audience.
- Video Content: Create product demos, tutorials, and behind-the-scenes content.
- Social Media Marketing:
- Pinterest: Pin attractive images of your products with links to your Amazon listing.
- Review and Rating Management:
- Customer Reviews: Encourage satisfied customers to leave reviews on Amazon and other platforms.
- Review Platforms: Get your products reviewed on popular review sites like ProductReview.com.au.
- Public Relations:
- Press Releases: Announce new product launches or significant updates.
- Media Coverage: Seek coverage in industry publications and local news.
- Promotions and Discounts:
- Flash Sales: Create a sense of urgency with time-limited discounts.
- Bundle Offers: Offer bundles of related products at a discounted price.
- Loyalty Programs: Reward repeat customers with discounts and special offers.
- Customer Engagement:
- Customer Service: Provide exceptional customer service to build loyalty and encourage word-of-mouth referrals.
- Community Building: Create a community around your brand through social media groups and forums.
- Partnerships and Collaborations:
- Brand Partnerships: Collaborate with complementary brands for co-promotions.
- Retail Partnerships: Get your products listed in physical retail stores.
- Sampling and Giveaways:
- Product Sampling: Offer free samples to potential customers.
- Giveaways: Run social media giveaways to increase brand awareness and engagement.
Implementing a combination of these strategies will help you create hype, generate interest, and drive more traffic and sales for your products on Amazon Australia and beyond.
